Average hotel occupancy rate uk
Facing the future: UK hotels forecast 2017 . Here you will find our forecast for the UK hotel industry for 2017, and what we think will be the key drivers and trends, impacting hoteliers in the coming year. What is your occupancy rate? Your occupancy rate is one of the most high-level indicators of success. It is calculated by dividing the total number of rooms occupied, by the total number of rooms available, times 100, creating a percentage such as 75% occupancy. Applying length of stay (LOS As smart revenue strategists know, maximizing occupancy isn't their goal; maximizing profitability is, and that requires striking a proper balance between occupancy and rate. As STR numbers show, at most hotels there are diminishing profit returns once the property reaches a certain occupancy level, unless average rates are increased.